Employer branding and engagement
Since it was coined in the early 1990s, the term “employer brand” has been used to describe an organisation’s reputation as an employer. How employees feel about your employer brand is now a key factor in the ongoing success and growth of your organisation.
Articulating your employer brand through an employee value proposition enables you to attract, retain and engage with current and future employees. The disciplines and skills involved in consumer branding and brand management are increasingly being used by HR and talent management professionals as they positively manage and promote their employer brand.
Ask yourself a simple question; what proportion of your marketing budget did you spend this year on your people? Success is down to the quality of talent in your organisation, whether they are culturally the right people for you and whether they are motivated.
Only one thing guarantees that you are able to attract and retain the right talent – your employer brand. Get that right and you can expect:
- People to stay longer
- To be healthier
- To produce more
- To keep customers happier
- To evangelise the business
- To succeed
- To build good will in the market
- To grow the business
Engaging your employees in the organisation’s vision and helping prospective employees to understand what kind of company they are joining are vital steps in building a successful business.
Our background in recruitment, mainstream marketing research and creativity leaves us uniquely positioned to work with clients to realise the full potential of their employer brand.
Since 2009 we have worked with the Great Place to Work® Institute to measure many of the thoughts and beliefs of our own employees and to improve the business as a place to work. In only our third year we have entered the Top 20 SME places to work in Ireland. We have seen improvements across the board in the areas of credibility, respect, fairness, pride and camaraderie and our business growth rates are far ahead of our market.